Diener created the term Neuro-Linguistic Programming, which means NLP as we know it today.

The second book is called The Essential Guide to Persuasion, Emotional Manipulation, Deceit, Anxiety, and Mind Control. A big book plus a big audiobook plus a CD is worth more than one hundred dollars US today, so this book was like a life-changing event for most of us. This was a real breakthrough for those of us who had been studying NLP techniques and using them for years. Thurope created the terms Neuro-Linguistic Programming or NLP for the first time. The first book is called The Big Book of NLP Techniques. If you read nothing else about NLP or if you never heard of it, these two NLP books should put you on your way. However, I want to highlight two in particular that I consider the best ones in the world.

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